Join Us as a Practitioner

Stand out with brain imaging. Add a unique and profitable experience to your offerings—one that reflects who you are, bolstered by neuroscience—to bring deeper meaning and share profound insights.

What if... you are but a step away from what truly excites you and others?
  • What you offer works but doesn’t fully excite you.
  • Your clients are looking for more science but you haven’t found the right fit yet.
  • You pour energy into your offering, and would like to streamline it.
  • You know your impact but lack the tools to prove your impact.
  • You want to go deeper beyond surface traits or responses.
  • You offer safety but clients fear judgment when doing deeper work.
  • Your clients sometimes feel boxed in to categories that fail to reflect their uniqueness.
  • Clients say, “we already did that,” and you’d like to offer a compelling next step.

How it works in a nut-shell:

Set up the space
1) Set up the space
Client protocol
2) Take client through a protocol
Generate report
3) Generate report
Debrief with client
4) Debrief with client

Say ‘hello’ to your next-gen tool

Use EEG technology for skills and personality assessment.

Objective, visual, and human-centered.
A premium experience—under an hour

In the privacy and convenience of a small office (yours, theirs, or a coworking space), you can help clients see how they use their brains during everyday activities.

A map of brain wiring

Offer a practical “brain wiring” map—the habits formed in the brain that reflect how clients make decisions, process information, and navigate daily challenges.

How it compares

It’s like giving a pencil-paper questionnaire such as DISC, Myers-Briggs, or Big Five—yet it goes a step further with an objective, neuroscience-based approach powered by technology.

Stand out with the magic of technology
  • ⏳Offer something so captivating that two words—“brain imaging”—grab attention.
  • 🧠Provide a scientific, visual solution with concrete brain activity data.
  • 🔭Measure conscious and unconscious responses, reducing “how I’d like to be” bias.
  • 🏔️Build strong foundations by seeing clients in a natural state, without performance pressure.
  • 🧩Make neuroscience accessible: cognitive diversity + neuroplasticity (capacity to change).
  • 😌Relieve clients by showing inner mechanisms and paths to better choices.
  • 🆕Offer a unique, immersive experience similar to using DISC, MBTI or Enneagram, but more personalized and hi-tech.
  • 🌱Keep learning with an innovative, brain- and human-centered approach.

Create a fuller practice aligned with your values

A case study in success:

  • 👋Darren integrated brain imaging into his coaching work for entrepreneurs at New York University.
  • 📅Later, he proposed offering the experience at the Building a Second Brain conference—and they said "yes!"
  • 🙋With 250 participants, Darren coordinated with the practitioner community. Three stepped up to deliver sessions.
  • 🎯42 time slots offered over 2 days—42 clients.
  • 📢Announced live on stage with no prior broaching—every spot sold out as a conference add-on.
Watch on YouTube
Work one-on-one
Work one-on-one
Offer with conferences
Offer with conferences
Give demonstrations
Give demonstrations
Boost workshops
Boost workshops

One day to transform your business

Get started at your own pace, with guidance that meets your needs and interests.

What comes with our starter kit
  • 🎓A half-day training program for you and an assistant of your choice (practical tools + key scientific concepts).
  • 🛟Exclusive content to begin practicing with clients.
  • 🤝Personalized guidance (3 hours) to support your first 10 clients.
  • 🛠️Online access to generate and share reports.
  • 🎁5 free credits to experiment with reports for your first 5 clients.
  • 🌱WhatsApp community + news of live practice events.
  • 📅Monthly meeting (optional) to discuss progress and the future of the practice.
Your steps to start
  • 👋Get in touch: schedule a quick 30-minute call. If it’s a fit, you’ll receive your account.
  • 🤩Participate: join an event or connect with a practitioner to experience the impact firsthand.
  • 🎓Learn: purchase the course for training + free credits; get started confidently in a few hours.
  • ⚙️Get hands-on: buy or share EEG equipment, test it, and create your first report.
  • 🚀Level up: work with your first customers and/or partner with our team for sessions and feedback.
  • 📈Organize events: offer an evening workshop in your area to showcase your offer and sign-up clients.

From brainwaves to paydays

A clear view of costs, earnings, and real-world potential.

Scales from individuals → teams → workshops.
Practitioner Costs

Starter Kit — $750 (one-time)
Includes training, guidance, practitioner resources, and free report credits to get you started (can add 1 assistant for free).

EEG Equipment — ~$2,300 per headset
Recommended: Emotiv EPOC Flex (32 sensors) for full coverage.
Note: Emotiv requires a monthly license (~$90).

Or, for Wellness sessions only: Try the Emotiv Insight (a 5-Channel Wireless EEG) — $499 per headset

Alternate headset option
Discovery 24E by BrainMaster (classic 10/20). Costs more upfront, with fewer sensors and not wireless, but is hospital-grade and no monthly subscription.

Online Report Processing — $50 per report
EEG analysis + hosting for each interactive client report.
✔ 5 free report credits included ($250 value)
✔ Volume discounts available

Practitioner Earnings

Brain Imaging Session
$225–$295 per 1-hour session (suggested)

Provide a premium, data-driven experience using EEG technology.

One-on-One Debrief
$75-$125 per hour (suggested)

Body-Mind Wellness EEG Session
$95-$145 per hour (suggested)

Clients often book follow-ups to explore results, insights, and next steps.
During training, your trainer conducts debriefs for your clients—join in to learn.

Research or Live Analysis

You can use brain-imaging for other applications such as consumer behavior, client brain changes during coaching, or research projects. Benefits and costs vary.

Example: A Two-Day Brain Imaging Event

Imagine hosting 10 sessions over two days in your city.
Revenue
+$2,450
(10 × 1-hour sessions)
Expenses
−$600
(report fees + typical incidentals)
Net Income
$1,850
…before debriefs/coaching
🙌 Most practitioners recover their initial investment after approximately 10 clients.

What your EEG sessions will look like

Simple, repeatable, and client-friendly.

Offer with conferences
"Am I ready?"
Offer demonstrations
"Oh boy, geometry."
Work with others
"I'm telling my pal."
Offer with workshops
"Can I shift my mind?"
Offer with workshops
"This is important."
Offer with workshops
"Interesting and fun!"
Session flow
  • 🤝Welcome your client into a comfortable space to foster trust and connection.
  • ⚡Set up the EEG headset, look over your client's intake form, and reassure them as needed.
  • 🟢Record the run-thru: guide the activities using a standard protocol (30–40 minutes).
  • 🔴Stop recording, download the data, and upload it to the platform for results.
  • 🗒️Edit their report online: add timings and observations.
  • 👉Provide a short debrief: initial insights + how to explore the report.
Why clients love it
  • 🛡️ The experience is safe, engaging, and concrete.
  • ⏱️ The 35-minute protocol gives time to relax into the experience and show their "shoes off" self.
  • 📊 Clients get a visual report of how their brain works across everyday tasks—and how they can grow from there.
  • ✨ Most insights are familiar, and there are always a few fun surprises.
  • 🔁 Clients can do another session months or years later to confirm how their brain has likely changed.
  • 😊 98% say the process is "interesting" and "fun".

What's in the report

In just 3 steps: data → analysis → report

client demographics
Client demographics
and time
z-scores and any artifacts
Z-scores and
any artifacts
Unique brain-wiring diagram
Unique brain-wiring diagram
Skills profile with top 6 skills
Skills profile with
top 6 skills
Moment-to-moment engagement
Moment-to-moment
engagement
Stress picture
Stress picture
with advice

Determined to make brain-based insights accessible

Brain imaging is built on a world-wide research foundation going back to the 1920s.

Founder portrait

The process started in 2006 with hands-on EEG research led by Dario Nardi, PhD at UCLA.

In 2011, his Google workshop video debuted along with Neuroscience of Personality. From there, individuals and organizations have asked for brain-savvy insights. As of 2025, almost a 1000 people —students, coaches, couples, job seekers, game designers, product marketers, trainers, and more—have personally benefitted from a session.

Since 2022, online automation has helped people everywhere make brain-imaging insights personal, fun, and accessible. The circle of practitioners and customers keeps growing. Together we're making brain-imaging a practical tool for everyday life and professional growth worldwide.

Frequently asked questions

Quick answers to common concerns.

Q. Do I need a medical degree to deliver a brain-imaging session?›
Not at all. This is not medical diagnosis or treatment. It’s an insightful, educational experience designed to help people explore how they operate.
Q. Do I need to be a coach? ›
No. If your client would like a debrief on their results or follow-up coaching, you can always team up with a coach or senior practitioner to support them further.
Q. Will I become an expert taking this training? ›
You’ll learn the practical basics: setup, operation, high-level interpretation, and how to answer common client questions. Expertise comes from experience—this is the strong, confidence-building starting point.
Q. Do I need my own EEG headset? ›
Yes and no. You can share equipment locally at first, but owning your own is recommended for smoother scheduling and a more seamless workflow.
Q. Do you sell or provide EEG headsets? ›
We don’t sell headsets. We recommend the Emotiv EPOC Flex Gel (32 sensors). Note: Emotiv products require a monthly license. We can advise on alternatives such as the BrainMaster Discovery 24E (wired, fewer sensors, no monthly subscription, and hospital-grade reliability).
Q. What appeals to clients to come in? ›
There are many reasons. First is curiosity! Also, people often want to make a job or career change, improve their work-flow, better know their strengths and weaknesses, clarify their best-fit personality type (e.g. DISC, Myers-Briggs, Enneagram) or subtype, develop their potential, elevate their teamwork, improve a close relationship, engage in targeted personal growth, or get context regarding a cognitive issue.
Q. What about non-English-speaking clients? ›
Our task materials are available in other languages, and today's AI translation is adequate to translate reports. Some current practitioners know multiple languages and can assist. Just let us know your needs.
Q. Do I need to debrief after a session? ›
No. Clients can review results independently. And we at EEGinsightsLAB offer regular (weekly) free group debriefs. One-on-one debriefs are optional and charged separately. If a client requests one and you’re not ready, you can partner with another practitioner.
Q. Can I just offer Body-Mind Wellness sessions? ›
Yes. The equipment cost is much lower and session setup is faster. Clients will enjoy coming in to get a tune-up and leaving with an insight and stronger practices.
Q. Does running Wellness sessions need special training or certification? ›
No. You get basic training as part of the Starter Kit. Just follow the protocol. Formal training in breathwork, meditation, yoga, or such is helpful but not required.
Q. Do people’s really brains change? ›
Yes—this is neuro-plasticity. Habit change, neuro-therapy, and even trauma can reshape patterns. Clear, visible measures often help people make better choices and stay motivated. Follow-up sessions can track progress.
Q. What’s the science behind this? ›
EEG is a century-old technology widely used since the 1970s. Neocortex functions are well documented, and algorithms like FFT are standard. What’s newer: applying EEG to everyday-life tasks and presenting results for non-medical personal growth—strengths-focused, human-centered, and actionable.

Our most recent statistical analysis (2023) on 650 clients’ reports, with their demographics, validated 4 broad executive styles that closely mirror others’ research (DISC styles, Dr. Helen Fisher’s neurotransmitter profiles, etc.) Fleshing out the ranking of styles yields 12 brain archetypes.
Q. Won't moving and speaking mess up an EEG? ›
Yes and no. For fine-grained analysis of micro-moments, a client should be quiet and still. But there are common algorithms to reduce noise, and our broad birds-eye-view analysis of "brain archetype" is robust with speech and movement (and most tasks are done quietly sitting anyway).
Q. How does this work with common assessments? ›
Brain imaging complements tools like Myers-Briggs and DISC by adding an additional layer: how someone’s brain engages in real tasks. It often clarifies individuality beyond broad categories.
Q. Do the results predict performance or guide job placement? ›
Use caution: in some places, it’s illegal to use assessments for job placement decisions. We focus on empowering individuals, not sorting people into bins. The report supports career success insights without becoming a hiring gatekeeper.
Q. Can I use the report with AI or DNA results? ›
Yes—with caveats. We recommend a specific prompt (provided in training) because nuance matters. We don’t take responsibility for third-party AI/DNA interpretations.
Q. How does privacy work with a team? ›
Each client receives their report privately. For teams, you can request an aggregate team report that doesn’t expose individuals. In practice, once people see the strengths-based framing, many freely share and discuss their results.
Q. What are the best ways to attract clients? ›
Brain-imaging can be an add-on or pre/post step for existing services. We also see strong results offering it at conferences, workshops, or within teams—especially with live demos that make the experience feel safe and compelling.
Q. Is this service covered by insurance? ›
If used as part of a medical assessment, it may be possible (US-specific) to bill insurance. Ask us about it. Most non-medical sessions are paid out-of-pocket. Typical willingness to pay varies by region.
Q. Can I talk with some practitioners? ›
Yes—practitioners are generally happy to share their experience. Use the form below and we’ll connect you.
Q. What’s next? ›
Contact us to schedule a quick call. If it’s a fit, you’ll get access to training, your account, and the steps to begin working with clients.

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